franklin roosevelt tops that business. >>> businesses in new orleans have spent months to celebrate the fans celebrating the super bowl. the big game always provides a huge economic boost to the host city. not everyone who comes as a ticket. now, new orleans attracts a lot of people, expecting 150,000 fans this year. >> as we've been telling you all morning, the san francisco 49ers will be a big part of that party. it will be the sixth super bowl appearance for the 49ers' franchise. janine de la vega is live right now right at the 49ers' team store. we know it will be busy and you have your hands around all of that prized merchandise. >> reporter: the store does not open for a couple of more hours. you can they already have all of this nfc championship gear in the window. of course you, right underneath it, you can see it has the -- of course, right underneath it, you can see it has the member -- memorabilia. the 49ers had a rough first half and was down by 17 points but frank gore scored two touchdowns in the second half and the 49ers won 28-24. fans say they were impressed by the team